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A Cultural and Retail Experience for Female Athletes by Female Athletes Launches and Takes the Action Sport Community to a New Norm, an action sport and adventure company focusing solely on the female athlete, breaks the cultural divide.

Salt Lake City, UT, November 20, 2013 – A new cultural revolution and action sports online store emerges from the Northern Mountains of Utah this Holiday season. Eden, Utah-based is launching its signature line and partner product offerings on its website,, this Thanksgiving to provide fashion and gear specific for the Nation’s female athletes of all ages. With passion for snow, wake, and skate sports, and the dedication to bring awareness, participation, and growth for females, the company is quickly growing a community to break culture and gender-based boundaries.

Female owned, celebrates and embraces the ladies of all ages getting their shred on, loving life, being daring, pushing the guys out of the way, and breaking the gender divide in action sports. Gina Duffy, Founder and Principal of, states, “You can look like a girl, ride like a dude, and still kill it.”

Born from a fierce love of fashion and action sports, this cultural and retail experience is for the style-conscience outdoor and action sports female enthusiast who wants to look good and feel good while snowboarding, skiing, surfing, skateboarding, wakeboarding, running, hiking, and mountain biking.

“We are more than a brand,” explains Samantha Eaton, Web Developer “We are shaking up the sporting industry, opening lines of communication for the female athletes, and empowering the emerging girl shredders while making it fun and fashionable.”

An implant from downtown Chicago with over 15 years of experience in the luxury hospitality and lifestyle marketing industries, Duffy is the driving force behind “After buying my first Vogue magazine at age 12, I was hooked on fashion. After riding my first kneeboard at 14, I was hooked on action sports. After stealing my brother’s skateboard when he was not home and his Skateboarder Magazines in the mid-80s, I was hooked on the culture and the entire music, art, and fashion scene it created,” said Duffy. “You should always be expressing yourself and your personal style, especially when you are out there shredding. Shred on sisters…shred on!”

Adding to the company’s signature product line, recent partnerships with other action sport retailers and several female athlete celebrities, has resulted in becoming a highly talked about brand with an empowering message to ignore society’s perception of a females role in sports, and to remember, “No one can hold you back now….Shred on sisters, shred on.”

The website is launching Wednesday, November 27, 2013, offering female-only fashion, wakeboards, snowboards, boots, bindings, and everything in between.


About SheShreds
SheShreds, a Northern Utah based action and adventure retail company, speaks an audacious  message to adventurous women and girls across the nation, that, despite what someone “told you, you could or could not do, Shred On Sisters. Shred On.” Founded in 2013, they provide a robust line of “built-for-female” gear, including clothing and equipment as well as a powerful voice. SheShreds founder, Gina Duffy, was part of the international team that brought the first Moncler to Aspen, CO, possesses 15 years in lifestyle and hospitality marketing, has wicked talent for fashion design and styling. She brings over 10 years of action and adventure sports background to the table including coaching wakeboard/wake surf, and riding boards that range in style from mountain top to valley lake.

For more information please visit

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