What Pulls You? is our new series as part of our Feel The Pull campaign, telling stories of peoples passion in wake. What gets you out of bed in the morning and out on the water? What makes you tick? Why do you do it? What makes you Feel The Pull?

We are all share the same passion, the undeterred drive to get out on the water and have a good time with our friends and family. What Pulls You? shares these stories of why our athletes, staff, distributors, dealers, cable kids, coaches all do what we do, a love for the water.

In our first episode we take a deep dive into the world of Nico von Lerchenfeld. Nico is a pro wakeboarder, family man and all round top dude who has graced our sport for over a decade. Take a look behind the curtain and see behind the scenes of Nico’s life and discover why he ‘Feels The Pull’

Film/edit – Matty Muncey – LF media Hub
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