Gina Duffy and her crew offer a fun for all ages ladies night event each week at Powder Mountain and new inspired capsule apparel collection.

Powder Mountain, UT, February 17, 2015 – Gina Duffy, the principal of and her team sponsor and lead a weekly ladies night offering each Wednesday at Powder Mountain. In the series first six weeks it has offered a snowboard and ski tuning clinic, avalanche awareness clinic, female only rail jam, manufacturer demo nights and pro female athlete ride alongs in addition to weekly raffles, bonfires, music and fun with a $15 lift ticket for all ladies and girls each week from 3-9p.

Strong attendance out of the gate with as many as one hundred plus gals showing up to participate drive the ladies night series and the mission forward to get more girls out there shredding and build community.

“The Ladies Night series and inspiration from our growing ambassador athlete ranks also influenced the launch of our capsule “Noir Collection” functional and fashionable pieces based in black with Camouflage and gold accents for all the girls out there that prefer black diamonds.” Says Duffy.

“We are having such a fun winter season with our events and our ambassadors in winter sports across the country stoking the fire, we wanted to add some signature pieces to our offering as we continue to align with like minded organizations and brands. We are equally excited for what is around the corner with our wake, surf, skate and fair weather adventure offerings and alignments for the ladies out there killing it.Duffy added.

The Ladies Night series at Powder Mountain continues through April 1, 2015 each Wednesday. You can purchase the Noir Collection along with all the signature apparel and their growing hard good and gear offerings for female athletes by female athletes at

About Company
SheShreds, a Northern Utah-based action and adventure retail company, speaks an audacious message to adventurous women and girls across the nation, who disregard what someone “told you, you could or could not do. Shred on Sisters. Shred on.” Founded in 2013, SheShreds provides a robust line of “built-for-female” gear, including clothing and equipment, and a powerful message. SheShreds founder, Gina Duffy, was part of the international team that brought the first Moncler to Aspen, CO, possesses 15 years in lifestyle and hospitality marketing, and has wicked talent for fashion design and styling. She has over 10 years of action and adventure sports background including coaching wakeboard/wake surf, and riding boards that range in style from mountain top to valley lake.