sheshreds-signs-taylorm, an action sport and adventure upstart focusing on female enthusiasts of all ages, builds steam and signs ambassador athletes to drive their positive cultural experience for female athletes across the nation. 

Salt Lake City, UT, December 18, 2013 – announced today the signing of the company’s first athlete ambassadors to help spread the brand’s messaging and join the company’s efforts to effect a change in the action sport and adventure activity culture. Taylor McCullough, a 15-year-old Professional Wakeboarder and four-time National Champion, and 7-year-old Snowboard and Wakeboard Prodigy, Kaitlyn “KoKo” Adams, who holds 16 gold medals from 2013 United States of America Snowboard Association competitions and a host of wakeboard competition podiums in her young career were carefully selected because they both exemplify the mission and mantra, “Shred on, sisters. Shred on!”

Gina Duffy, Founder of, is leading the culture shift speaking to females of all ages and encouraging enthusiasts and athletes to, “Shred On Sisters, Shred On!” and empowering these female shredders to kick some ass, no matter what people tell you you can or cannot do. Her unique approach to building the business, based on the mission to get more girls and women out riding all kinds of boards and adventuring, is a message not to be ignored.

“I met Gina at a surf expo this past September and had a really long talk with her. I was really excited about their ‘stoke’ for female action sports and growing the female presence in action sports,” states McCullough. “I’m very excited to be their first athlete and am looking forward to the upcoming season!”

“I’m only 7 and I have had a hard time finding clothes and equipment that fits or looks cool. has given me some really cool clothes, plus they fit!!!” exclaims Adams.  “I am stoked to rep for a company that supports girls. I am really proud that I helped create a girls line, how cool is that? I would really like to design some of my own stuff with my ‘Koko’ name. Shred on sisters…Shred on!”

“Signing these young athletes exemplifies girls in action sports and helps other girls decide to try a sport or advance in the one they are already engaged. These are the keys to our mission.” said Duffy.

“These girls are great examples as they perform at very high levels and look good doing it!” Duffy continues. “We intend to sign more athletes in various action sport disciplines as we grow and move forward, along with highlighting and showcasing ‘every girl’ we can through our channels. We are really excited to have Taylor and Koko as the first additions to our team!”

Visitors to can expect to find a fresh shopping experience showcasing SheShreds signature line and carefully curated collections available through their partners focused on fashion and function. News, events, and featured athletes are also available to drive the mission forward and inspire activation.

About SheShreds

SheShreds, a Northern Utah-based action and adventure retail company, speaks an audacious message to adventurous women and girls across the nation, who disregard what someone “told you, you could or could not do. Shred on Sisters. Shred on.” Founded in 2013, SheShreds provides a robust line of “built-for-female” gear, including clothing and equipment, and a powerful message. SheShreds founder, Gina Duffy, was part of the international team that brought the first Moncler to Aspen, CO, possesses 15 years in lifestyle and hospitality marketing, and has wicked talent for fashion design and styling. She has over 10 years of action and adventure sports background including coaching wakeboard/wake surf, and riding boards that range in style from mountain top to valley lake.