Internationally adopted brand and culture experience ready to take product lines to the nextlevel, uses Indiegogo platform to meet needs of specialty niche retailers

Salt Lake City, UT, July 8, 2014 – After a successful launch in November 2013, Sheshreds.cowas embraced by females, both athlete and non-athlete, bringing a voice of hope and triumph tothese females, that they will continue to have a place in the world in action sports. As the brandhas grown, so has the demand for hard goods to stock shelves in hyper-local, specialty nicheretailer locations, globally. Crowdfunding efforts will directly impact’s ability tomeet the demands of their publics, and bring their message a little closer to home.

“I have quickly come to realize that this is bigger than me,” explains Gina Duffy, founder andCEO of As the merchandise and story gain traction, there are “girls and womenof all ages, from all over the world that have reached out to be part of” is quickly satisfying the needs of the feminine voice in action and adventure sportsworldwide by providing exactly what they want; trendiness, voice, and vision woven into thethreads they buy.

“Every aspect of our business model has been sticky, proven in our first seven months ofexistence. The phone keeps ringing with orders and meetings streaming in,” Duffy smiles thensighs. “Our challenge is really keeping up with the demand to get merchandise to market.”

“This infusion will help us take the next steps to ensure we can do just that,” says Duffy.’s goal is to raise $35,000, and with it they will:

• Increase signature line inventory and distribution channels in specialty niche retailers
• Design and collaborate with other brands to create unique apparel and hard goods
• Support more female athletes and events in action and adventure sports with a focus on female access and learning   across disciplines

They are looking for backers willing to throw in as little as $10.00 for sticker/bandana pack up to $3,000 for a custom adventure weekend with the founders in remote mountains in Northern Utah.

Lastly, Duffy explains, “I have created a brand to wear as a badge of honor in effort to bring females together in a unified voice to effect change in the industry for access to the sports, R &D, retail focus and respect.”

About SheShreds
SheShreds, a Northern Utah based action and adventure retail company, speaks an audacious message to adventurous women and girls across the nation, that, despite what someone “told you, you could or could not do, Shred On Sisters. Shred On.” Founded in 2013, they provide a robust line of “built-for-female” gear, including clothing and equipment as well as a powerful voice. SheShreds founder, Gina Duffy, was part of the international team that brought the first Moncler to Aspen, CO, possesses 15 years in lifestyle and hospitality marketing, has wicked talent for fashion design and styling. She brings over 10 years of action and adventure sports background to the table including coaching wakeboard/wake surf, and riding boards that range in style from mountain top to valley lake.

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