BROstock 2025: The Return of the Legend

After ten long years, BROstock returned with a vengeance — and it was everything we hoped for and more.

On June 28th, just outside of Atlanta on the waters of Lake Lanier, the most infamous event in wakeboarding kicked off a brand new era. The bros returned. The double-ups were massive. The crowd was loud. And the riding? Absolutely next level.

For those that have been around, you know the weight that BROstock carries. What started on Lake Powell back in 2005 as a grassroots gathering of wakeboarding’s best quickly grew into the premier big air event and all-out festival for our community. It wasn’t just about the riding—it was about the people, the parties, the vibes. It was ours. And this year, it came back in full Liquid Force.

BROstock 2025 wasn’t some nostalgia trip. It was a reminder that core culture still runs deep in wakeboarding. From sun up to sun down double-ups, this was pure energy. Just raw riding, good times, and the kind of stories that only happen when the right people show up at the right place—with no agenda but to send it.

And send it they did.

Luca Kidd laid down a performance for the ages, taking his first-ever professional and BROstock win with a giant BS 1080 and etching his name alongside the legends who’ve stood atop the podium before him. His riding was confident, emotional, explosive, and undeniably dialed—proof that the new generation is more than ready to carry the torch.

But as always, BROstock was more than just a podium. It was a reunion, a throwdown, and a party connecting wake culture. BROstock delivered the kind of memories that don’t show up on a schedule. It reminded us why we fell in love with this sport and this community in the first place.

Alliance Wake has been part of this event since day one, and we’re proud to have helped bring it back in a way that honored the past while launching into the future. If you were there, you know. If you missed it—don’t make that mistake again.

The BRO is back, and we’re just getting started. Thank you to Liquid Force, Axis Boats and One Wake for putting it on and including us as the media sponsor.

Stay locked to alliancewake.com for full video coverage, photo galleries, rider interviews, and everything else from the most epic weekend in wakeboarding.